The Day 21 Investors Walked Through Two Duplexes and Changed Everything

Some real estate stories start with a phone call.

This one started with trust.

A past client of mine reached out after I helped her and her husband purchase commercial land in Camas. They are building something exciting there, a new commercial building that will house their dental practice along with additional office space. It is a major step for them professionally and personally.

But to make that project possible, they needed capital. And that meant selling two duplexes they owned with business partners.

These were not just any properties. They were two duplexes sitting right next to each other. Multiple owners were involved. Multiple opinions were involved. And interestingly enough, several of the owners already had relationships with other real estate agents.

What happened next meant a lot to me.

My past clients advocated for me.

They told their partners how I work. They shared their experience buying the commercial land with me. They explained the level of detail, communication, and strategy I bring to every transaction.

And because of their trust, their partners agreed to bring my team on to sell both duplexes.

That moment alone said everything.

The timing was not perfect

The goal was simple. Sell the duplexes and free up capital so the group could move forward with their new commercial development.

But the timing was not ideal.

The year was 2025, and it was one of the slowest real estate markets in more than thirty years. Transaction volume across the country had dropped dramatically. Investor activity had cooled. Many sellers were sitting on the sidelines waiting for better conditions.

On top of that, these duplexes were not located in the most desirable area of the metro.

And there was another challenge.

Selling one duplex is fairly common. Selling two duplexes right next to each other is unusual. In many ways, they can end up competing with each other because buyers often only want one property.

So the question became clear.

How do we sell both quickly in a tough market without sacrificing price?

The strategy had to be intentional

The properties themselves were in good condition. They were built around 2020 and had been well maintained. Most of the tenants were long term residents.

Because the units were tenant occupied, we needed to be thoughtful about how we handled showings. Constant traffic would have been disruptive.

Instead, we focused on positioning and precision.

We identified the exact type of buyer we wanted to attract. Investors.

We built targeted marketing around that audience rather than blasting the listing to everyone.

Our approach included social media campaigns directed specifically toward investors. We used geotargeted advertising and investor focused groups. We leveraged a database we built using public records to identify people who owned multiple properties. Those individuals received direct marketing about the opportunity.

We also shared the property through our newsletter which reaches about 25000 people every other week, along with a network of about 12000 real estate agents across the Portland and Vancouver market.

And then we did something that changed everything.

We created demand before anyone stepped inside.

Seven days of anticipation

For the first seven days on the market, we built awareness and interest.

Instead of allowing constant showings, we scheduled one dedicated day for investors to tour the property.

The goal was simple. Respect the tenants while creating momentum.

When that day arrived, investors started showing up.

And they noticed something.

Other investors were there too.

When buyers see other buyers walking around a property, something powerful happens. Interest turns into urgency.

That day we had 21 tours through the units.

Within days the offers started coming in.

The moment the strategy paid off

The first duplex went under contract in just 10 days.

The second went under contract in 14 days.

Multiple offers came in, including some that initially tried to negotiate below list price. But because we had created competition, we were able to hold firm.

Both duplexes sold at full list price.

And when buyers attempted to negotiate during inspections, we held our position again.

No concessions.

Full price.

The sellers were relieved, excited, and a little sentimental all at the same time. These properties had been part of their journey for years, but the equity was now fueling their next chapter.

And that next chapter is a commercial building where they will build their dental practice.

What meant the most to me

Yes, the results were great.

Two duplexes sold in 10 and 14 days. Full list price. Multiple offers in one of the toughest markets in decades.

But what mattered most to me was something else.

The trust.

My past clients trusted me enough to advocate for me in front of their business partners.

And after the sale, those partners trusted me too.

That is the part of this story I will always appreciate.

Because real estate is not just about transactions.

It is about relationships.

And sometimes those relationships open doors you never expected.